Create a Restaurant Website That Sells! Explore the Magic Behind the Increasing Number of Bookings
07 Feb 2024
So, you have a restaurant, and you want your number of bookings to increase, right? Then the very first thing you need to do is create a website for your physical restaurant and establish a strong online presence. Remember, your website can make or break your reputation. So, it is vital to make your website a highly responsive one and fix all the issues killing your website.
So, how to increase your bookings? The simplest answer is to create a website!
The first impression counts! Almost 70% of people get discouraged with a poorly designed website; hence the bounce rate increases. A stunning website attracts more visitors and improves your restaurant's brand identity.
Though there is an adage, "don't judge a book by its cover", it is not applicable in the case of a restaurant website. Before ordering anything online or visiting a restaurant, the first thing a visitor do is visit their website. They look at your website before even checking out what you offer.
In today's age, everything is online, and therefore, having a killer website is crucial to increase your restaurant's reputation.
We have shared below a few things that you can follow to fix all your website issues and ensure your website not only looks good but is also highly responsive.
Include a menu on your website:
Did you know your visitors always prefer ordering online and like to learn what you offer from the comfort of their homes? Remember, the more you pamper your customers, the more opportunity you get to become their favourite. Make sure your menu includes all the key components that impact your customers' decision making. The decision making of your customers can greatly be impacted by different dietary requirements, including Gluten-free, Vegan or dairy-free.
Make your website responsive:
Making a website responsive means making it mobile-friendly. In today's world of technology, people rely more on their Smartphones than anything else. If your website is upgraded with the latest technology and your audience can operate everything at their fingertips, your restaurant is going to rock for sure. So, create a website that is equally efficient on both the mobile version and the desktop version.
Make reservation seamless:
Perhaps the most important thing you should consider is to ensure every lead visits your website makes a reservation, and for that, embedding a "book now" button is crucial. It will increase more bookings. We often see the "Make a Reservation" or "Book Now" is in the inner pages, especially inside the booking tabs. If you want to increase your bookings, make sure you have the "book now" button on all the primary pages, including the Home Page.
Simplify online ordering as much as you can:
Don't let your audience strive hard to order online. There is a myriad of websites offering online food. So, if you want to distinguish yourself, you have to make your ordering process the simplest. Make ordering hassle-free, irrespective of whether your customers are dining-in, or ordering online. Try to make everything touchless with the latest technology website, developed with the advantage of QR Code scanning.
Apart from the above, keep everything updated on your website, be it a special offer or introducing a special dish. Always stay true to your brand to promote it and give it a great boost!